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Case study · Dominican Republic

Vroom.DO — from zero bookings to a steady flow

A new car rental company in Punta Cana and Bávaro. Started from absolute zero — no bookings, no brand recognition. The goal: build a channel that attracts and converts foreign tourists into bookings on its own, without relying on aggregators.

Punta Cana · BávaroEN · ES · PT · RUstarted from zero
Vroom.DO homepage with the car booking form

The challenge

The car rental tourism market in the Dominican Republic is tightly held by aggregators and large international brands. A new local player had no website, no ad account, no history — meaning Google Ads had nothing to learn from, and customers couldn't browse or compare cars without a working catalog. The entire acquisition channel had to be built from scratch: from the site to lead qualification.

What we built

  • ✓A multi-page brand site: two separate car catalogs (Punta Cana and Bávaro) plus a blog
  • ✓Full SEO plus a dedicated guide landing page for organic traffic, with Search Console set up
  • ✓Google Analytics with goals for leads and WhatsApp clicks
  • ✓Google Ads search campaigns targeting tourists actively searching for car rental in these cities
  • ✓An AI sales agent on WhatsApp: replies instantly in four languages, collects car type, dates, and pickup location, and hands off a ready booking — with no team involvement
$4–6cost per qualified lead

A steady flow of qualified leads from foreign tourists. The site now runs in four languages — EN / ES / PT / RU — and keeps expanding.

Lead cost depends on geo and auction competition — your market may differ, we measure it individually during a test. $4–6 is the actual result in the Dominican Republic.

Screenshot of the Google Ads campaign metrics for Vroom.DO
Google Ads dashboard: 128,295 impressions, $10,936 spend, 2,571 conversions, 12,677 clicks
Table of car rental leads collected by the AI sales agent
Lead flow: car type, pickup point and date — collected by the AI sales agent with no team involvement
AI sales agent conversation with a customer on WhatsApp
AI sales agent conversation on WhatsApp: a customer picks a Kia Picanto, the bot confirms dates and rental terms

How we launched it

1

Site and catalogs

First, the storefront: two car catalogs for different pickup locations, guide content for organic traffic, and analytics with goals in place.

2

Ad channel

Google Ads search campaigns targeting people already searching for rentals in Punta Cana and Bávaro — no budget wasted on cold audiences.

3

AI sales agent

The WhatsApp bot handled traffic from day one — no request went unanswered, even at night and during the first weeks before the process was fully dialed in.

Want the same flow in your market?

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